AI content accuracy and UK advertising claims
Published 23 September 2026 · 8 minute read · By AI Website Builder UK
Hallucinated accreditations, fake 24/7 and invented prices are legal and SEO risks.
Quick answer: Strip any claim the business cannot evidence: registrations, response times, prices and reviews.
The model does not know if you are Gas Safe. You do. This guide is written for businesses in the UK and Kent, Surrey and UK remote clients.
Hallucinations
Check every number, postcode and body membership.
ASA lens
Best, guaranteed, and number one need proof.
Prices
If the model invented £49, customers will screenshot it.
Us
Human sign-off is part of AI Website Builder UK. Get a review.
Frequently asked questions
Who is liable for AI copy?
You are, once you publish it.
Can AI quote reviews?
Only real ones you provide.
Disclaimers?
They do not fix false claims.
Frequently asked questions
You are, once you publish it.
Only real ones you provide.
They do not fix false claims.
Want this done for you from £150?
We build AI-generated, human-edited websites for businesses across Kent, Maidstone, London, Surrey, Greater London and Coulsdon. Fixed price, live in about five working days.
